Sage

Direct mail design

Direct mail design

We targeted accountants with a clever direct mail design that helped Sage drive interest in their Personal Tax Online service.

Background

Sage is an international technology company, specialising in integrated payment systems and software solutions for accounting, tax and payroll. Having recently launched a new version of its Personal Tax Online product, we were asked to design a direct marketing piece that would drive accountants to their website to learn more about the service.Direct mail design

Challenge

To encourage accountants to learn more about the product, we needed to create a direct mail design that would provide a compelling call to action in a simple and cost-effective way.

Solution

We’d previously designed a financial marketing campaign for Sage that targeted the same key audience with a wider suite of accounting products. To create a design that aligned with existing collateral, but had its own unique look and feel, we integrated a key campaign visual for the exterior.

To expand on the ‘Suits You’ theme inside the piece, we narrowed the colour palette to blue, teal and white, creating a design that was bright, engaging, and yet simple. This allowed our design team to focus the recipient’s attention on key product benefits, and then immediately hook them with the call to action.Direct mail designDirect mail design

We created two versions of the design: one standard print version, and one that included a web key that connected accountants directly to the client’s product website. This cost-effective strategy allowed us to generate widespread awareness about the product, while ensuring that top-tier targets would have immediate access to key information.Direct mail designDirect mail design

Our client was thrilled with this creative and cost-effective approach, which delivered an added boost to their on-going campaign efforts.

Highlights

  • The web key could be tracked to provide useful marketing analytics.
  • Folded A5 direct mail design was cost-effective to produce, but also included a simple diagonal to create visual interest.
  • Piece was secured with two transparent wafer seals to protect web key and allow for automated mail processing without impacting design quality.

Thomson Reuters

Direct marketing design

Direct marketing design

Thomson Reuters needed a design agency that would help them simplify regulatory change management. Our persuasive and visually engaging print design did just that.

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Sage

Financial marketing campaign

Financial marketing campaign

When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.

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Thomson Reuters

Web key direct mail campaign

Web key direct mail campaign

An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.

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