To help them keep in touch with their target audience, PH Jones asked us to design an informative and engaging customer newsletter.
As a family-run utilities business they wanted a newsletter that had an informative and yet friendly feel to it. To help break away from the traditional approach, we proposed a small square format and designed the cover and spreads with more of a look of a magazine.
This was further accentuated by printing on an uncoated cartridge style paper, giving the finished newsletter a softer, less corporate feel.
The bright colour palette taken from the PH Jones brand, lent itself beautifully to create strong impactful feature pages, combining solid blocks of colour with striking photographs and illustrations, all held together with elegant typography. The end result was a customer newsletter that really stood out from the crowd when it landed on customers’ doormats.