To help them keep in touch with their target audience, PH Jones asked us to design an informative and engaging customer newsletter.
Background
Founded back in 1963, and now with over 600 staff, PH Jones prides itself in excellent customer service and care, and a focus on high quality delivery. The company works with local authorities and social housing associations all over England, Scotland and Wales. Our client is also appointed onto a wide range of frameworks for electrical work, installation and service and repair.
Challenge
As a family-run utilities business, our client wanted a newsletter design that had an informative and at the same time friendly feel to it. The rationale behind this thinking was to ensure customers remained interested and engaged issue after issue.
Solution
To help break away from the more traditional newsletter design approach, our design team proposed a small square format and designed the cover and spreads with a printed magazine look and feel. This was further accentuated by printing on an uncoated cartridge style paper, giving the finished newsletter a softer, less corporate feel that makes for an attractive piece of literature.
The bright colour palette taken from the PH Jones brand inspired our design, as it lent itself beautifully to the creation of strong impactful feature pages that stick in the minds of the audience, combining solid blocks of bright colour with striking photographs and illustrations, all held together with modern and elegant typography. The end result was a customer newsletter that really stood out from the crowd when it landed on customers’ doormats.
