AstraZeneca

Internal newsletter design

internal newsletter

This internal newsletter proved an effective way of reaching and engaging a large audience regularly, thanks to clever use of colour and headlines that hook.

Background

Many large companies have been moving away from print for their internal communications, favouring instead communicating to employees electronically. There are many benefits, to name a few – increased creation speed, reduced production costs and environmental impact.

Challenge

The internal newsletter had to rise above the noise of everything else in employees’ inboxes. It had to be designed and built in a user-friendly way to allow our client to make quick and regular updates. It also had to be recognisable, memorable and engaging, whilst accommodating a large number of articles in each issue.

Solution

To help readers find their way around the newsletter, we designed a colour-coded index with links at the top of the page to help with navigation. The internal newsletter design follows a template structure, which allowed us to build each issue quickly and easily, and instilled a sense of familiarity and consistency for the reader.

“Working with the Parker team is a real pleasure. For them ‘going the extra mile’ is part of the service.

Everyone is pro-active, provides creative solutions, and does whatever’s needed to meet tight deadlines

and work within the agreed budget, to produce a quality product.

I’d recommend them to anyone.”

The same consistency and familiarity are achieved through the use of icons to help readers identify regular features appearing in each issue. The internal newsletter also includes short and punchy articles, guaranteeing the reader’s attention and interest.

Four Seasons Health Care

Employee engagement posters

employee engagement posters

With over 250 care homes nationwide, Four Seasons Health Care wanted to transmit the importance of complying with GDPR in a way that was effective, memorable, and fun.

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Statoil

Company newsletter

company newsletter

To unite senior leaders around Statoil’s strategic vision, we designed a company newsletter that would motivate, engage and develop the most promising employees.

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MedImmune

Email newsletter

email newsletter

An email newsletter that engaged staff to drive productivity thanks to clever and effective design and employee engagement ideas.

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