AstraZeneca

Email newsletter design

Email newsletter design

We developed an attractive email newsletter design for AstraZeneca’s sites across North West England to deliver regional news and keep employees engaged.

Background

Following the high-profile opening of AstraZeneca’s headquarters in Cambridge, the company wanted to emphasise the continuing importance of their North West operations. To keep employees informed and engaged, and guarantee staff retention levels, our client’s internal communications team asked us to design a solution that would serve as the central source for regional news and information.

Challenge

The new communication would replace several existing print and digital newsletters across AstraZeneca’s three North West sites. We needed to deliver a solution that spoke to employees across different workgroups and united them as part of a regional team.

Solution

To bring employees together, we created an email newsletter design that focuses on location to establish a shared sense of identity. Following our client’s decision to name the newsletter Look North West, we took creative inspiration from maps and navigational tools to point employees in the right direction with a compass-themed design.

We created illustrated icons to highlight key sections of the newsletter and quickly guide readers to relevant information: Look Forward (arrows), Look Science (molecules), Look Outside (eye), Look Inside (people) and Look What’s On (speech bubbles).

Staying within the existing brand colour palette, we opted for graphite grey, accented with brighter, more eye-catching tones to highlight different sections of the email newsletter design.Email newsletter design

The clean, contemporary look and feel rises above other internal communications, while the visual focus on the North West acknowledged regional employees and made them feel that the newsletter was truly their own.

As well as cost-effective, we designed the email template in a way that allowed AstraZeneca’s internal communications team to add or remove sections as needed.Email newsletter design

Our development team carried out rigorous testing to ensure the email newsletter displayed correctly and retained all functionality features, regardless of the recipient’s device or email client.Email newsletter design

We also developed a printed version of the newsletter as a table tent for employee break rooms and common areas.

SolutionsPT

Email invitation design

Email invite design

We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.

x

MedImmune

Email newsletter

email newsletter

An email newsletter that engaged staff to drive productivity thanks to clever and effective design and employee engagement ideas.

x

Smart Money Loans

Email marketing campaign

digital marketing agency

As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.

x