We developed an attractive email newsletter design for AstraZeneca’s sites across North West England to deliver regional news and keep employees engaged.
Following the high-profile opening of AstraZeneca’s new headquarters in Cambridge, the company wanted to emphasise the continuing importance of their North West operations. To keep employees informed and engaged, the client’s internal communications team asked us to design a solution that would serve as the central source for regional news and information.
The new communication would replace several existing print and digital newsletters across AstraZeneca’s three North West sites. We needed to deliver a solution that spoke to employees across different workgroups and united them as part of a regional team.
To bring employees together, we created an email newsletter design that focuses on location to establish a shared sense of identity.
Following the client’s decision to name the newsletter Look North West, we took creative inspiration from maps and navigational tools to point employees in the right direction with a compass-themed design.
Staying within the existing brand colour palette, we opted for graphite grey, accented with brighter, more eye-catching tones to highlight different sections of the email newsletter design. The clean, contemporary look and feel stood out from other internal communications, while the visual focus on the North West acknowledged regional employees and made them feel that the newsletter was truly their own.
- Illustrated icons were created to highlight key sections of the newsletter and quickly guide readers to relevant information: Look Forward (arrows), Look Science (molecules), Look Outside (eye), Look Inside (people) and Look What’s On (speech bubbles).
- A print version of the newsletter was developed as a table tent for employee break rooms and common areas.
- In addition to being cost-effective, the email template was designed to adapt to the changing needs of AstraZeneca’s internal communications team, allowing them to add or remove sections as needed.