AstraZeneca came to Parker Design to create a solution which would stand out and get noticed in employees’ inboxes.
Challenge
It was important that the design of the corporate email newsletter was bright, fresh and instantly recognisable to maximise open rates and encourage employees to take action. With this particular corporate email newsletter, our client also wanted to be able to produce the ongoing monthly communications in house.
Solution
Making use of AstraZeneca’s brand colour palette we designed the striking masthead and top section of the newsletter, featuring the latest news, to sit at the top of the page to catch the readers’ attention as soon as they received the email.
To make the newsletter as user-friendly as possible, we designed it as a template, with each section as an editable field which could be simply duplicated or deleted as required.
We also gave key AstraZeneca staff some simple on-site training, walking them through how to adapt and update the template.
“It’s a real pleasure to work with Parker Design.
Nothing is too much trouble and ‘going the extra mile’ is part of the service. They’re pro-active, provide creative solutions, do whatever is needed to meet tight deadlines and work within the agreed budget, to produce a quality product. I would recommend Parker Design to anyone.”
