AstraZeneca came to Parker Design to create a solution which would stand out and get noticed in employees’ inboxes.
It was important that the design of the corporate email newsletter was bright, fresh and instantly recognisable to maximise open rates and encourage employees to take action.
Making use of AstraZeneca’s brand colour palette we designed the striking masthead and top section of the newsletter featuring the latest news, to sit at the top of the page to catch the readers’ attention as soon as they received the email.
With this particular corporate email newsletter, the client also wanted to be able to produce the ongoing monthly communications in house. To make this as easy as possible for them we designed the newsletter as a template, with each section as an editable section which could be simply duplicated or deleted as required.
We also gave key AstraZeneca staff some simple on-site training, walking them through how to adapt and update the template.
