AstraZeneca

Corporate email newsletter

Corporate email newsletter

AstraZeneca came to Parker Design to create a solution which would stand out and get noticed in employees’ inboxes.

Challenge

It was important that the design of the corporate email newsletter was bright, fresh and instantly recognisable to maximise open rates and encourage employees to take action. With this particular corporate email newsletter, our client also wanted to be able to produce the ongoing monthly communications in house.

Solution

Making use of AstraZeneca’s brand colour palette we designed the striking masthead and top section of the newsletter, featuring the latest news, to sit at the top of the page to catch the readers’ attention as soon as they received the email.

To make the newsletter as user-friendly as possible, we designed it as a template, with each section as an editable field which could be simply duplicated or deleted as required.

We also gave key AstraZeneca staff some simple on-site training, walking them through how to adapt and update the template.

“It’s a real pleasure to work with Parker Design Consultants.
Nothing is too much trouble and ‘going the extra mile’ is part of the service. They’re pro-active, provide creative solutions, do whatever is needed to meet tight deadlines and work within the agreed budget, to produce a quality product. I would recommend Parker Design to anyone.”

AstraZeneca

Email newsletter design

Email newsletter design

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

x

MedImmune

Digital employee newsletter

Digital employee newsletter

A digital newsletter that engaged staff to drive productivity thanks to clever design and employee engagement ideas.

x

AstraZeneca

E-newsletter template

E-newsletter template

Having branded many of its support and maintenance facilities under the name 'Essentials', AstraZeneca asked Parker Design Consultants to create a newsletter design template which would allow them to communicate regular news and updates to the services.

x