A new company brochure design to give the sales force a valuable tool to demonstrate the company’s capabilities.
Following the design of their new logo, Dynamic-Ceramic next tasked Parker Design with creating a new company brochure to help launch the new brand and give the sales team a valuable promotion tool.
The brief was to create a company brochure design which could feature general information about Dynamic-Ceramic, and specific information about its wide range of products. The solution we created comprised of an oversized A4 8-page brochure containing all the general company information.
Integrated into the inside back cover of the brochure was a die cut glued pocket which would take a series of A4 product-specific data sheets. The individual data sheets could then be designed and printed cost effectively each time they introduced a new product, without requiring the main brochure to be reprinted.
To complement the new logo and to bring the brand to life, we developed a photographic style featuring a wide range of components shot in a highly artistic way, creating interesting shapes, graphics and colours, whilst also showcasing Dynamic-Ceramic’s manufacturing capabilities. These product shots were complemented with photographs taken in and around their manufacturing facility.
The stunning new brochure was printed onto a heavy weight silk stock, giving a crisp sharp bite to the print and great depth to the photographs. To provide a little protection and add a tactile, sophisticated quality, we finished the piece with a matt laminate to the outer cover.