We developed a PDF presentation design that provides essential information about AstraZeneca’s key medicines, how they contribute to their success, and work to combat a variety of diseases and help patients around the world.
BrandWISE is a global campaign to help AstraZeneca staff better understand the company’s key medicines. AstraZeneca supports the discovery, development, manufacture and distribution of medicines to patients around the world.
Our client required a pdf presentation to help them provide essential information about the company’s key medicines, how they contribute to the success of the company, and how they work to combat a variety of diseases and help patients that are unwell and suffering.
With the majority of the content for the presentation being text-based, we opted for a structured approach that relies on typography and infographics to add variety to the content.
Information design is a unique skill, and creating the right balance is key to communicating important information whilst engaging with the reader.
To this end our designers created specific visual icons to represent crucial facts about each product and its related disease. The pdf presentation design is completed by a range of bespoke lifestyle imagery chosen to reflect the subject matter of the page.
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