Using high quality motion graphics, our production team created an animated presentation design to highlight the key findings of AstraZeneca’s Innovation Survey.
AstraZeneca commissioned a survey of 6,000 staff across the globe to find out what innovation meant to them – with some interesting results. Parker Design were asked to develop a short animated presentation highlighting the key findings of the AstraZeneca Innovation Survey, and strengthening the perceived link between creativity and innovation, not just in the pharmaceutical industry.
The presentation was intended primarily for an external audience but also to be used internally. The animated presentation would be reformatted as video and posted on dedicated “Innovation Survey” pages on AZ.com and on the AstraZeneca staff portal. This video was also uploaded to AstraZeneca’s YouTube channel.
The client wanted the animated presentation to be punchy and engaging, rather than a means of displaying the all the facts and figures from the survey, so we adopted a fresh, iconic style that remained within the AstraZeneca corporate brand guidelines.
Flash was used to produce the graphical presentation, although the majority of the animation was achieved through ActionScript 3.0 code. Writing functions for different types of transitions – drop in, bounce in etc – allowed us to maintain control of the physics whilst only having to code the actual movement once.