Ecolab

Animated presentation design

An animated presentation design that makes it east for global sales teams to communicate with farmers and veterinarians.

Background

Our client  a global leader in water, hygiene and energy technology services  came to us to help them promote their Valiant range, a premium udder care solution which provides protection from infection throughout the milking process, thanks to a unique combination of anti-bacterial agents.

Challenge

Sales teams had been sharing the same presentation with their audience for almost a decade. In that time, the presentation had been added to from different sources, making it inconsistent and difficult to use. We were asked to produce an animated presentation design that would ensure full understanding of the product features and benefits in an engaging, and consistent, manner.

animated presentation design

Solution

Working in close collaboration with our client allowed us to fully understand what triggers the need for the product, as well as each tailored solution and how it works. We then applied that knowledge to the animated presentation design. The redesign gives the presenters much greater flexibility and control, resulting in a far more impactful presentation.

We developed a sleek and effective animated presentation design, changed functionality, and made it consistent. We also incorporated our client’s partner brand.

One of our suggestions, and which would help determine the content, was to embed independent animation video files. This meant that our client was able to demonstrate the product better thanks to the advanced features available.

The use of animation also contributed to a smoother experience as it helped Ecolab’s product and the solutions it provides come to life. Design and functionality really contribute to an overall professional feel.

The animations start with a photographic image, which we turned into an illustrative representation of Valiant “at work”, reducing presentation time, and allowing quicker understanding of its benefits. A consistent illustration style prevents ambiguity, and 6 animations we created help provide a lot of detail about the product.

The animated presentation design is fully editable to allow quick and easy updates in line with product developments and presentation needs.

As the presentation was intended for staff worldwide, with mixed technical abilities and varying versions of software, we ensured the presentation and features were user-friendly, both for presenter and audience. We carried out full testing on a variety of operating systems to ensure full usability by sales staff globally.

H&T Presspart

Animated product video

Animated product video

From simple CAD drawings, our content creation and video production teams delivered engaging motion graphics that helped showcase our client’s latest respiratory drug delivery technology at a major industry conference.

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Sage

Custom exhibition animation

Custom exhibition animation

We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.

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Kingspan

Presentation design

presentation design

As a design agency that excels in high-quality presentation design, we were able to help Kingspan create a series of educational CPD course materials to help their sales team engage with customers and present themselves more persuasively.

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