AstraZeneca required an interactive PDF to provide essential information on their key medicines.
The interactive PDF needed to show information on top selling brands, newly launched brands and up and coming brands and would need to be updated quarterly. As well as what the medicine treats, the client also wanted to display manufacturing and availability information on a map.
Rather than simply creating a multi-page PDF, we decided to build an interactive Flash application, to display the information, and embed that into a single page PDF. This method allowed us to pass the information to the user in an easy-to-digest fashion and create something much slicker, with animation and pop-ups.
As the interactive PDF would be updated quarterly and the availability information for each medicine relates to 196 countries, we worked smart. Building the functionality in Actionscript 3, we added a section to list included brands, which auto-generates the animated navigation, and a section to activate countries for the availability map. This meant we only needed to build a single graphical map and the code would activate/de-activate the countries depending on which brand’s information was being displayed.
The client was delighted when they saw the visually appealing, slick interactive PDF and over the moon when we told them we could provide a Flash version to sit on their intranet too.