Bespoke exhibition stand

H&T Presspart’s audience would not only be customers, but also major competitors in the general contract manufacturing arena and in the manufacture of inhalation components and devices, which our client is a leader in.

The CPHI show was the forum chosen by H&T Presspart to showcase their new brand, which we had developed for our client. The updated brand reflects the company’s evolution from a component manufacturer to a full-service development and manufacturing partner of drug delivery devices.

Moving away from previous shell schemes, the bespoke exhibition stand design had four main requirements:

• To bring to life the new brand, visually transmitting the new strapline – “Impacting Tomorrow. Together”. This strapline emphasises our client’s approach to long-term partnerships with customers, and how those partnerships can improve the lives of tomorrow’s patients.
• To pay homage to H&T Presspart’s core business as developers and manufacturers of drug delivery solutions.
• Sustainability is a key point of focus in our client’s strategy (and the industry as a whole), so the new stand design needed to transmit how they support the industry with sustainable devices.
• To be able to re-use some of the stand elements for future exhibitions.

With a much bigger footprint this time, and the plot located at the end of the exhibition hall, the bespoke exhibition stand brings the new brand to life in a powerful way, and helps communicate our client’s evolution from manufacturer to leading developer and innovator.

The new brand’s parallelogram shapes and angled lines frame the space and add a sense of movement and dynamism, of things happening, which combined with 4-metre heights, a commanding hanging canopy structure, accents of light and colour and energising video content prove irresistible to attract delegates into the space.

We paid special attention to lighting, with halo inset lights on walls and floors, and the luminosity of an integrated LED tile video wall that floods the stand with light.

As part of the exhibition project we also created the custom video content that was played on the angled LED screen. Looping throughout the day, we ensured that the transitions within the videos mirrored the angled lines of the new brand.

The angle theme runs through other elements of the bespoke stand, such as the welcoming reception desk and a display counter. Inspired by museum exhibits and the stature and significance they transmit, the glass-topped display cabinet proudly showcases a curated selection of H&T Presspart’s products, generating curiosity and enticing passers-by to approach and take a closer look.

QR codes give delegates access to digital brochures, while printed versions were also available for visitors who prefer a physical copy.

With a high number of visitors expected, durability was a key consideration when choosing the flooring. We opted for a scratch-resistant oak laminate that would withstand heavy footfall while adding a natural, warm feel to the space.

This emphasis on natural finishes also influenced our approach to the stand’s graphics. Having initially considered a living eco-wall to reflect H&T Presspart’s focus on sustainability, we instead chose a striking foliage graphic that adds colour and light to the space, while offering a more cost-effective, low-maintenance alternative.

A lockable storage area provided the H&T Presspart team with a secure space for branded collateral, including paper cups, pens and even H&T Presspart-branded biscuits. It also accommodated a kettle, fridge and storage for coats and bags, keeping these essentials out of sight and the stand free from clutter.

Alongside these practical considerations, we created a dedicated meeting space where the team could hold pre-arranged discussions away from the busy exhibition floor. Furnished with a tall table, six chairs, additional standing room for two and a TV screen, the room was positioned to ensure privacy, while carpeting helped reduce noise and minimise disruption.

Throughout the stand, we also incorporated iconography from the new brand into the wall graphics, reinforcing key messages and creating a consistent visual identity across the different areas.

H&T Presspart’s presence at CPHI was a success for our client and also for our exhibition design team, who were booked for next year’s show within the first hour of Day 1.