We created a striking international exhibition design that contributed to Galaxy’s success in Europe.
International exhibition design can be an daunting prospect. Parker Design however are very experienced at not only creating fabulous looking exhibition designs, but also in the organisation and logistics required to look after international exhibitions. As we demonstrated with this 84sqm exhibition stand in Milan.
Parker Design had previously designed and built a 60sqm exhibition stand for Galaxy optical Services for a show in Paris. Following the success of that show, Galaxy approached Parker Design to create a larger international exhibition design for their Milan show. The stand design followed the theme we set with the Paris stand, using the same colour scheme and a similar layout. We increased the size of the stand to allow Galaxy to showcase the latest addition to their brand eyewear – Dunlop.
The stand design featured striking floor to ceiling fashion photography, zoned areas for each of the brands being showcased, a central secure store area which also housed an integrated PA system with concealed audio speakers and WiFi connection. We also designed and built wall mounted lockable showcases with integral spotlights in which to display Galaxy’s eyewear ranges.
Parker Design provided a full turnkey solution, from the initial design of the stand, through to dealing with the show’s Italian organisers, right through to the transportation, build, breakdown and repatriation of the stand following the show.