Sage

Dual exhibition stand design

exhibition stand designThe stand design we created had retailers talking at RBTE, giving our client the opportunity to introduce their range of solutions.

Exhibition Stand design

Background

This was the first time our client had exhibited at RBTE, Europe’s biggest and fastest growing annual event for retail and hospitality. In combination with the Retail Design and Retail Digital Signage Expos, all 3 events attracted over 15,000 visitors from all over Europe in just two days.

Challenge

Sage Pay are already well known for their ‘card not present’ technology’. Their aim at RBTE was to showcase their expertise in ‘card present’ technology, and rise above a competition of over 300 exhibitors.

Solution

We set out to create a dual stand design that delegates were immediately attracted to and wanted to interact with. The stand was designed to enable visitors to interact with Sage Pay technology as they would in the real world.exhibition stand designexhibition stand design

We split the stand into two distinct areas: a retail side with a boutique feel, and a coffee shop area.

The stand was very open and welcoming to attract the maximum number of visitors, whilst both spaces were easily identifiable as two separate areas.
exhibition stand design

In the coffee shop area, we looked after every detail to ensure the experience was as attractive, fun and close to reality as possible.

The styling, the floor treatment, branded coffee cups and water, together with expert baristas armed with iPads that received drink orders, all contributed to the unique experience offered by the dual stand.

The coffee shop also included a live tweet wall to maximise interaction and engagement.exhibition stand design

The retail side of the exhibition stand served to bring Sage Pay’s product to life, where 7 iPads allowed “customers” to click and collect their Sage Pay merchandise.

“This was our first time exhibiting at the RBTE, and we got great feedback. One of my colleagues saw our stand, and loved it so much that he asked to re-use it for another event.

The retail concept on one side of the stand worked very well as we were showcasing our POS payment solutions, so visitors were able to experience the product in an almost real environment. They understood what we were trying to do without even us having to explain!

We were very satisfied with the stand and working with Parker Design, it was a very pleasant process and stress free!”

We added another fun and interactive element, by including a competition as part of the overall experience: visitors were encouraged to take a selfie with a mannequin, using a hashtag to tie into a wider campaign.exhibition stand design

We didn’t just produce the dual exhibition stand design, we also managed the full installation, logistics, AV and connectivity for all the equipment, and we integrated all our client’s kit and Wi-Fi.exhibition stand design

We even had custom furniture designed to match our client’s colour palette, and they were delighted. The unusual and disruptive exhibition stand soon became a draw in the hall.

BrightHR

Exhibition stand design

exhibition stand design

Our client, who offers a cloud-based human resources service, likes to do things differently. BrightHR asked us to create a vibrant exhibition stand design to match their energy and goals. We created a standout beacon that was awarded best stand at the CIPD event.

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Sage

Double decker exhibition stand

Double Decker Exhibition Stand

We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.

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Galaxy Optical

Retail point of sale

Retail Point of sale design

The Tesco brand is incredibly well known in the UK, and when they were looking to extend the Tesco Opticians stores into Eastern Europe, Parker Design were given the brief to create a brand new retail point of sale design for them.

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