Give peas a chance
Bringing the outside in
Celebrating the joy of driving
Brand experience
Creating stronger connections
For over 30 years, we’ve been helping organisations turn their brands into experiences that people can see, explore, interact with and remember.
We bring together creative thinking, strategy, design and technology to create brand experiences that strengthen the connection between organisations and their audiences – across physical spaces, digital platforms, live events, campaigns and everything in between.
The strongest brand experiences go beyond communicating a message. They give people something to take part in. Whether we’re creating an immersive exhibition, an interactive digital experience, a product launch, a branded environment or a campaign that works across multiple touchpoints, we consider how every element contributes to the way the audience thinks, feels and responds.
Our multidisciplinary team gives us the freedom to think beyond individual channels. With expertise spanning branding, digital, motion, content and experiential design, we can shape the complete experience around the audience and the objective, creating meaningful interactions that build recognition, encourage engagement and bring brands closer to the people who matter.
Brand experience AGENCY SHOWCASE
A brand can be experienced in countless ways, from a first interaction online to a physical space, live event or face-to-face conversation.
Our work brings together different disciplines and touchpoints to create experiences built around the audience, the environment and what our clients want people to do, think or feel. Explore some of our brand experience projects below.
Mazda
Automotive brand experience
Hippeas
Experiential roadshow design
University of Northampton
Visitor centre design
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
Frequently Asked Questions
Brand experience can cover everything from digital interactions and campaigns to exhibitions, events and physical spaces, so it often raises questions about where to start and what makes an experience effective. Here are some of the questions we’re frequently asked.
What is brand experience?
Brand experience is the impression people form through their interactions with a brand. It includes what they see, but also what they do, how an interaction feels and what they take away from it.
That experience can happen almost anywhere – on a website, at an exhibition, through an interactive installation, inside a branded space or as part of a campaign. Strong brand experience design considers those interactions as connected parts of the same relationship, rather than isolated pieces of communication.
Why is brand experience important?
People have more ways to interact with brands than ever before, and every one of those interactions can influence perception.
A well-designed brand experience turns brand values and messages into something tangible. It can help an organisation stand out, make complex ideas easier to understand, encourage participation and create stronger emotional connections. Most importantly, it gives audiences a reason to engage rather than simply asking them to pay attention.
How do you create a consistent brand experience across physical and digital channels?
Consistency doesn’t mean making every touchpoint look or behave exactly the same. It means ensuring they all express the same brand in a way that suits the channel, audience and moment.
We identify the elements that need to remain consistent – from the central idea and messaging to visual and behavioural cues – and then adapt the experience appropriately across digital, physical and live environments. This creates a recognisable relationship between touchpoints without restricting what each one can do.
How can technology enhance a brand experience?
Technology can turn audiences from observers into active participants, but it works best when it has a clear purpose.
Interactive screens, immersive content, animation, augmented and virtual experiences, data-driven content and other digital tools can help audiences explore information, personalise an experience or interact with a brand in ways that wouldn’t otherwise be possible.
We start with the audience and the objective, then consider where technology can make the experience more useful, engaging or memorable.
How do you make a brand experience memorable?
Memorability rarely comes from adding more for the sake of it. It comes from giving people a distinctive experience that rewards their attention.
That might mean an unexpected interaction, a strong creative idea, a beautifully designed environment, useful content or an experience that invites participation. We look at the complete journey to identify where creative thinking can make the biggest difference and give audiences something worth remembering.
Can brand experiences work for B2B audiences?
Yes. B2B decisions are still made by people, and those people respond to engaging experiences.
Brand experience can be particularly valuable when products, services or ideas are difficult to communicate through traditional marketing alone. Demonstrations, interactive content, exhibitions, digital tools and immersive environments can help audiences understand an offer more quickly while giving sales teams better opportunities to start meaningful conversations.
How do you measure the success of a brand experience?
The right measures depend on what the experience is designed to achieve.
For a digital experience, that could include engagement, interactions, dwell time or conversions. At an exhibition or event, it might include visitor numbers, demonstrations, leads, meetings or follow-up activity. Other projects may focus more heavily on awareness, employee engagement or changes in brand perception.
Defining those objectives early helps us design the experience around meaningful outcomes rather than measuring success after the event.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Every brand experience has different objectives, audiences and requirements, so the investment depends on what needs to be created and where it needs to work.
We support everything from focused digital or physical experiences to ambitious projects spanning multiple channels and locations. By establishing the objectives, scope and practical requirements from the outset, we can focus investment where it will have the greatest effect and develop an experience designed to deliver against the brief.
SPEAK TO OUR TEAM TO GET A QUOTE
Brand experience projects
AstraZeneca
Augmented Reality (AR) experience
Hippeas
Experiential roadshow design
University of Northampton
Visitor centre design
Sage
Conference stand design
BrightHR
Product launch exhibition stand
United Utilities
Experiential marketing
Sage
Dual exhibition stand design
ChargePoint Technology
Pharmaceutical technology experience
Butternut Box
Trade show experience
Ale on a Bale
Franchise brand development
Fox Group
Immersive learning experience
Balluff
Exhibition demo stand
In-store Opticians
Retail POS design
In-store Opticians
Retail display design
King’s Leadership Academy
School rebrand
Balluff
Exhibition design & build
WHY YOU SHOULD CHOOSE US FOR Brand experience MARKETING
Expertise
Our expertise spans branding, digital, content, motion and experiential design, allowing us to think across channels rather than approaching each touchpoint in isolation.
Audience-focused
We consider how people will actually experience and interact with what we create, shaping every project around their needs, behaviours and motivations.
Creative thinking
We look for ideas that give audiences a reason to participate, explore and engage, using creativity and technology where they can make the experience stronger.
Experience
For over 30 years, organisations across a wide range of sectors have trusted us to create experiences that communicate their brands, engage their audiences and support their wider objectives.
We’re a brand experience marketing agency that gives you way more
If you’d like to discuss a brand experience marketing project or get a quote, we’d love to hear from you.