Galaxy Optical

Point of sale design

Galaxy Optical Services asked Parker Design to develop a range of options for a point of sale design to help them promote new designer eyewear ranges for fashion brands, Kangol, Lipsy and Dunlop.

Needing to capture both a gritty, urban street look for Kangol and Dunlop and a glamorous chic look for Lipsy, all in a one day photoshoot, choosing the right location was key.

Shooting with two professional models, stylists and a make up artist, in a cool city centre bar and on location in and around Manchester’s Deansgate Locks –famous for their trendy bars and clubs – we found plenty of inspiration to create some stunning images.

We then took these images and added the brand insignias to create a breathtaking range of point of sale design materials.