Galaxy Optical

Point of sale design

Point of sale design

Galaxy Optical Services asked Parker Design to develop a range of options for a point of sale design to help them promote new designer eyewear ranges for fashion brands Kangol, Lipsy London and Dunlop.

Challenge

Needing to capture an urban look for Kangol and Dunlop and a glamorous look for Lipsy, all in a one day photoshoot, choosing the right location was key.

Solution

Shooting with two professional models, stylists and a make-up artist, in a city centre bar and on location, we found plenty of inspiration to create some stunning images.Point of sale designPoint of sale design

We then took these images and added the brand insignias to create a striking range of point of sale design materials.Point of sale design

Galaxy Optical

Exhibition design and build

Exhibition design and build

Having provided a complete exhibition design and build service to Galaxy Optical Services for their previous international shows, they approached us to move their live marketing forward with a brand new stand design.

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Home Bargains

Retail signage

Retail signage

Home Bargains tasked Parker Design with creating a series of striking and unusual retail signage displays to appear on gondola-end promotions.

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Home Bargains

Retail point of sale

Retail point of sale

In a move to start selling larger 'higher value' products in their 280 UK stores, Liverpool retailer Home Bargains decided they wanted to trial a new retail point of sale concept in some of its Northwest stores and tasked Parker Design with coming up with a solution.

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