Galaxy Optical

Point of sale design

Point of sale design

Galaxy Optical asked us to develop a range of options for a point of sale design to help them promote new designer eyewear ranges for fashion brands Kangol, Lipsy London and Dunlop. The point of sale design materials had to make the product irresistible.

Background

Galaxy Optical is a provider of optical solutions for a major UK retailer.

Challenge

The main focus of the brief for this point of sale design project – to capture an urban look for Kangol and Dunlop and a glamorous look for Lipsy London, all in a one day photo shoot. Choosing the right location was key to allow us to achieve the desired look.

Solution

Shooting with two professional models, stylists and a make-up artist, in a city centre bar and on location, we found plenty of inspiration to create some stunning images which the target audiences could immediately identify with, or aspire to.Point of sale design

We also paid special attention to furniture, accessories and the look and feel of the interiors, capturing the attention of audiences straight away.Point of sale design

The photography style has an edgy feel, yet it’s relaxed and approachable, nodding at the concept that the products are within reach.

Adding prominent insignias to the images draws attention to the brand.Point of sale design

Galaxy Optical

Exhibition design and build

Exhibition design and build

Having provided a complete exhibition design and build service to Galaxy Optical Services for their previous international shows, they approached us to move their live marketing forward with a brand new stand design.

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