In a move to start selling larger ‘higher value’ products in their 280 UK stores, Liverpool retailer Home Bargains decided they wanted to trial a new retail point of sale concept in some of its northwest stores and tasked Parker Design with coming up with a solution.
Working with the Home Bargains brand guidelines, we developed a number of concepts to complement the existing store branding, and liaising closely with the client on the product offering and graphic style, the new concept was conceived. Developing the theme ‘Big Ticket’, the format for the retail point of sale concept was to use oversized tickets for the customer to take to the till to purchase the item and then collect at a later date – saving valuable retail space.
To communicate the concept in store, Home Bargains required a new suite of graphics including logo and branding, point of sale items, product display cards and gondola end display boards. Using a ‘Big Ticket’ graphic within the logo helped communicate the message and at the same time provided a strong visual identity to work with on the other materials going forward.
Other point of sale materials were developed utilising the new ‘Big Ticket’ logo in a variety of print techniques from vinyl graphics to single colour thermo printing as used on the barcode pricing tickets.
The ‘Big Ticket’ retail point of sale brand has proved to be a success and is currently being rolled out nationwide in all the Home Bargains retail stores.