Galaxy Optical

Retail point of sale design

retail Point of sale design

Galaxy Optical asked us to develop a range of options for a retail point of sale design to help them promote new designer eyewear ranges for fashion brands Kangol, Lipsy London and Dunlop. The point of sale materials had to make the product irresistible.

Background

Galaxy Optical is a provider of optical solutions for a major UK retailer. Our client is an expert clinical and retail optometrist, specialising in the creation of white label in-store opticians across the country.

Challenge

The main focus of the brief for this retail point of sale design project was to capture an urban look for major high-street brands Kangol and Dunlop and a glamorous look for Lipsy London, all in a one day photo shoot. Choosing the right location was key to allow us to achieve the desired look.

Solution

Shooting with two professional models, stylists and a make-up artist, in a city centre bar and on location, we found plenty of inspiration to create some stunning images which the target audiences could immediately identify with, or aspire to.retail Point of sale design

We also paid special attention to furniture, accessories and the look and feel of the interiors, capturing the attention of audiences straight away.Point of sale design

The photography style has an edgy feel, yet it’s relaxed and approachable, nodding at the idea that the products being promoted are within reach.

Adding prominent insignias to the images draws attention to the brand and creates a memorable impression on people’s minds.
Point of sale design

 

Over the years we’ve helped a wide range of clients in the Retail sector reach their goals with engaging creative ideas that stay in the minds of audiences. Have a look here if you want to find out more.

In-store Opticians

POS design

POS design

Visually striking in its simplicity, this M&S-branded POS design transmits the essence of the brand – forward-looking, premium, affordable quality that lasts.

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Hippeas

Experiential roadshow design

Experiential roadshow design

We are an experiential agency that loves to create unique brand experiences. To help our client grab a piece of the lucrative healthy food market, we unveiled their new organic chickpea snacks – HIPPEAS – with a 1960s-inspired experiential roadshow design for their launch event.

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Galaxy Optical

Exhibition design and build

Exhibition design and build

Having provided a complete exhibition design and build service to Galaxy Optical Services for their previous international shows, they approached us to move their live marketing forward with a brand new stand design.

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