Galaxy Optical

Retail point of sale design

Retail Point of sale design

The Tesco brand is incredibly well known in the UK, and when they were looking to extend the Tesco Opticians stores into Eastern Europe, Parker Design were given the brief to create a brand new retail point of sale design for them.

Working alongside Galaxy Optical Services, we designed a whole new concept for the retail stores, setting out to activate a much more upmarket environment, more akin to an exclusive department store than a value supermarket chain.Retail Point of sale design

The deadline to produce the retail point of sale design design concepts was incredibly tight with the presentation in Prague arranged for only three days after we received the brief.

With no time to visit the store and take photographs, we worked through the night from architects plans to recreate the store interior with photorealistic 3D modelling. This enabled us to create different view points of the store interior showing the layout and the fixtures and fittings. We then designed and superimposed the signage and point of sale onto these views. The deadline was met and the new retail point of sale design we’d created was overwhelmingly approved. The stores are currently being rolled out across the Czech Republic.Retail Point of sale design

Home Bargains

Retail signage

Retail signage

Home Bargains tasked Parker Design with creating a series of eye-catching and unusual retail signage displays to appear on gondola-end promotions.

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Galaxy Optical

Point of sale design

Point of sale design

Needing to capture both a gritty, urban street look for Kangol and Dunlop and a glamorous chic look for Lipsy, all in a one day photoshoot, Parker Design ventured out into Manchester city centre.

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Home Bargains

Retail point of sale

Retail point of sale

In a move to start selling larger 'higher value' products in their 280 UK stores, Liverpool retailer Home Bargains decided they wanted to trial a new retail point of sale concept in some of its Northwest stores and tasked Parker Design with coming up with a solution.

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