Retail point of sale design

Galaxy Optical asked us to develop a range of options for a retail point of sale design to help them promote new designer eyewear ranges for fashion brands Kangol, Lipsy London and Dunlop. The point of sale materials had to make the product irresistible.

Background

Galaxy Optical is a provider of optical solutions for a major UK retailer. Our client is an expert clinical and retail optometrist, specialising in the creation of white label in-store opticians across the country.

Challenge

The main focus of the brief for this retail point of sale design project was to capture an urban look for major high-street fashion brands Kangol and Dunlop and a glamorous look for Lipsy London, all in a one day photo shoot. Choosing the right location was key to allow us to achieve the desired look.

Solution

Shooting with two professional models, a team of experienced stylists and a make-up artist, in a city centre bar and on location, we found plenty of inspiration to create a selection of stunning images which the target audiences could immediately identify with, or aspire to.

As part of this retail point of sale design project, we also paid special attention to the furniture we would be including, accessories and the look and feel of the interiors, capturing the attention of audiences straight away.

The photography style has an edgy feel, yet it’s relaxed and approachable, nodding at the idea that the products being promoted are within reach.

Adding prominent insignias to the images draws attention to the brand and creates a memorable impression on people’s minds.

Over the years we’ve helped a wide range of clients in the Retail sector reach their goals with engaging creative ideas that stay in the minds of audiences. Have a look here if you want to find out more.