We designed a stunning coffee table brochure to celebrate AstraZeneca’s half centenary on site at Alderley Park.
Alderley Park – a site so rich in history and heritage that it is mentioned in the Domesday Book.
With so many stories to tell, AstraZeneca wanted to put together a brochure that would chart both the history and development of the site since acquiring it back in 1950.
Working very closely with an AstraZeneca employee who was also an avid local historian, we compiled a rich source of stories and historical photographs of the site.
To balance the nostalgic and yesteryear feel, we spent three days on site photographing the more recent landmark buildings and the beautiful manicured grounds.
We also commissioned a specialist aerial photographer to capture some stunning new images of the entire estate.
When shown next to a similar shot taken back in the early 1950s, the ‘before and after’ approach not only helps demonstrate the significant investment in the site during AstraZeneca’s ownership, but also the careful and conscientious management of the estate.
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They’re pro-active, provide creative solutions, and do whatever’s needed to meet tight deadlines and work within the agreed budget, to produce a quality product.
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To complement the stories and photographs, we designed a graphical timeline depicting key dates and events throughout history. The completed brochure design and printing finishes used exude a quality and stature fitting to a site of such historical and modern day importance.