Brand creation inspired by our client’s reputation for excellence, where the school’s ethos serves as an internal and external platform to inspire future generations.
According to a recent Ofsted report, Kings’s Leadership Academy is “based firmly on values and the promotion of strong leadership, of which the Principal and his team are excellent examples.”
After helping the school create a high-quality brand to communicate their identity to students and parents, the client returned to us to assist them with the brand creation for their new, multimillion pound building.
Over a period of 10 months, we liaised with the architects, construction companies and school staff to meet several strict deadlines within the construction schedule, as well as the Open Day.
Focusing on a set of values born from the word ‘aspire’, our design team created an internal and external brand style that supported students and created an environment where learning and achievement were the primary goal.
Sir Iain Hall, Chairman and CEO of The Great Schools Trust, worked directly with our senior creative team on the brand creation to develop a distinct look and feel for the new building. The concept communicates the school’s core values – aspiration and achievement, self-awareness, professionalism, integrity, respect and endeavour – reflecting both confidence and educational excellence.
The combination of red and black in the logo increases the brand’s credibility and helps convey strength. In addition, the designer added a modern twist to the traditional concept of a crest and helped communicate leadership and aspiration through the lion and crown on either side. We used the latest high-quality materials and sign-making techniques to complete the project. This included an oversized bookmark sign over 6m in height, which was placed on the building exterior.
The brand elements were also applied to other materials, maximising their visibility and impact in the school and the local catchment area, such as 48-sheet billboards and bus shelters, tiles and furnishings, school maps for students and visitors, room names and numbers, interior banners, tall flags and canteen glass dividers.
In addition to the visual appeal of the brand, Parker Design took student safety into consideration by ensuring that the materials selected would hold up to wear and tear across their life span, ensuring both quality and cost-effectiveness over time.