We created a stylish and versatile modular exhibition design to help Stirling Lloyd cost-effectively promote their coatings range at a series of industry events.
Our client, a leading UK manufacturer of high performance coatings for infrastructure and buildings, was scheduled to attend multiple industry shows throughout the year as part of their sales and marketing strategy. After exhibiting for a number of years using a standard shell scheme, they wanted to create a bigger impact at future shows to help their sales teams drive incremental visitor traffic and sales leads.
The client needed a high-quality stand that would connect more effectively with its target audience, whilst retaining the flexibility to adapt to different floor plans and product promotion strategies, and remaining cost-effective.
We delivered a modular exhibition design that took Stirling Lloyd to the next level. With a stylish look and feel and seamless graphics that could be reconfigured to suit different floor plans, our client was able to communicate its key messages in a way that worked for both shows and immediately resonated with audiences.
Effectively using colours and graphic devices from the client’s brand, we created striking visuals to help Stirling Lloyd establish an authoritative presence within the exhibition space. Clean, straight lines, help to open up the exhibition space and allow the content to breathe, while powerful case study photographs provide a context for their product and service offering.
The stand is inviting, but also includes an open partition that creates a sense of privacy. This helps to facilitate in-depth conversations between sales managers and prospective clients.
The stand is quick and easy to build, requiring only two people. To ensure quality and minimise costs for the client, we provided additional training for the Stirling Lloyd team on setup, breakdown and reconfiguration.
We’ve also added scope to expand the design in the future, including incorporating extra panels, as well as eventually allowing the structure to evolve into an island configuration.
- Feature lighting was used to give the stand a custom-built feel, as well as attract the attention of passers-by.
- Interactive elements, such as a touch screen to promote product features and benefits, were incorporated into the design to enhance audience engagement.
- The modular exhibition design is durable and easy to transport, maximising the number of shows Stirling Lloyd can attend and increasing their return on investment.
- Seamless graphics can be tailored to work with different key messages, and the configuration can be easily altered to fit multiple shows and plot sizes.