Medical advertising

Medical advertising

The illustration-based approach of this medical advertising creative allowed us to communicate our client’s message in a clear and concise way.


For the last few years, Parker Design has been delivering effective and highly memorable medical advertising ideas for Coveris Advanced Coatings.


With this latest advertising project, the challenge for our team was to promote the qualities and properties of the company’s inspire® range of wound dressing technologies, but being very careful not to feature any detailed wound dressings. The reason for this is that Coveris Advanced Coatings doesn’t actually manufacture the wound dressings itself, instead the company supplies its medical foams and films to a wide range of wound dressing manufacturers all over the world.

That’s why it was important that we didn’t transmit a potentially confusing message through this medical advertising campaign, or draw attention to any of Coveris’ clients by showing finished end products in our creative.


Opting for an illustration-based approach enabled us to get round the main challenge by using iconography to depict the individual properties of the products whilst still showing them in context. The resulting creative is impactful and memorable, helping our client achieve its goals.


Have a look at other examples of effective advertising ideas.

King's Leadership Academy

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Thanks to thorough media planning and effective design ideas, this school advertising campaign made a success of King's Leadership Academy's new school launch.



Healthcare marketing collateral

healthcare marketing collateral

This healthcare marketing collateral design relies on an impactful simplicity that hooks audiences immediately, inspiring them to engage, and convert.


Manchester Airports Group

Integrated ad campaign

Integrated ad campaign

Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.