Parker Design has been producing the medical advertising for Coveris Advanced Coatings for several years. With the latest ad, the challenge was to promote the qualities and properties of its inspire® range of wound dressing technologies without actually featuring any detailed wound dressings.
Coveris Advanced Coatings doesn’t manufacture wound dressings itself, rather it supplies its medical foams and films to a range of wound dressing manufacturers around the world. It was important, therefore, that we didn’t send out a confusing message through the company’s medical advertising, or favour any one of its clients by showing finished end products.
Going down an illustrative route enabled us to get round the problem by using iconography to depict the individual properties of the products whilst still showing them in context.