When Denka booked their exhibition stand at the Medica exhibition they received a complimentary advertising space in the show handbook – the client decided this was a great opportunity to develop a medical advertising campaign and one not to be missed.
The advert had to convey the scope of the client’s product offering and the experience they have in developing, manufacturing and distribution of high quality in-vitro diagnostic equipment.
Utilising the existing Denka Seiken colours and brand elements we created an advert that communicated all the client requirements, and at the same time being easy for the reader to digest in a few seconds to provide them with a reason to visit the stand on the day of the exhibition.
The client was very pleased with number and variety of medical advertising campaign concepts we created, in the end they couldn’t decide which one to publish in the magazine and asked which one we prefered.
