We designed a chic and individual stand that generated intrigue and curiosity.
Galaxy Optical Services – a key provider of optical solutions for leading supermarket chain, Tesco – commissioned Parker Design for their exhibition stand design and build expertise to create a chic, individual stand from which to present the latest range of eyewear and sunglasses from top fashion brands, Lipsy, Kangol, Religion and own label, Truth at the MIDO Optics, Optometry and Ophthalmology exhibition in Milan.
In stark contrast to the traditional clinical looking opthamics stands, we designed Galaxy’s 60sqm bespoke exhibition stand with black angled walls, full-length mirrors and soft pink lighting. This created the effect of a stylish ‘invitation only’ nightclub. To add some sparkle and glamour we designed custom glass showcases mounted to the walls, in which to display the eyewear ranges.
The exhibition stand design and build was all about creating intrigue and curiosity. Visitors could see into the stand from all sides, but all entrances bar one were cordoned off with rope and poles, encouraging them to want to come into the stand rather than view from afar. This also gave the added benefit of allowing Galaxy staff to know exactly who was on the stand and eliminate the chance of missing any important potential customers.
Once on the exhibition stand, the guests were taken on a journey to each quarter of the stand, where the personality of each designer brand was represented in a unique way using powerful floor to ceiling wall graphics showing stunning fashion photography and the use of styled mannequins to bring the brand to life.
Following the success of the Milan exhibition design and build, Galaxy re-commisioned Parker Design to adapt and increase the exhibition stand design up to 84sqm, to include new brand Dunlop, and rebuild it for them at the SILMO opthalmics exhibition in Paris.