When Thomson Reuters wanted to raise its profile at a major European exhibition, our specialists devised a concept that proved irresistible to attendees and encouraged repeat visits to its booth.
The brief involved helping the company showcase its range of trading products at EuroFinance – a leading international conference for CFOs and professionals in the treasury and cash management space. Focused on attracting the attention of senior level decision-makers, Parker Design created an exhibition stand that maximised the existing event space and boosted engagement.
A member of our team travelled from the UK to Budapest, Hungary to ensure that the unique stand was built to the correct specifications. Raised strategically to a height of 13m, the booth towered above those of other exhibitors, giving our client the ability to command attention in a relatively small space. The designers also made use of the bright orange found in the Thomson Reuters logo to increase the visibility of the custom exhibition stand and complement the brand.
In addition to two multi-purpose product demonstration areas – which could be transformed into a wine and cheese refreshment area at the end of the day – the stand featured an electronic ‘Whack-a-Mole’-style game, featuring the slogan ‘Own the challenge. Win a prize.’ By tapping into the competitive nature of visitors, this two-player game created a visual spectacle that drew people to the booth and generated a talking point for EuroFinance attendees. It also included a magnetic leaderboard, which the Thomson Reuters staff members regularly updated with highest scores.
As a result, event space was virtually irresistible to EuroFinance attendees. The custom exhibition stand encouraged people to return to the booth multiple times, generating a significant return on investment for Thomson Reuters in the form of high quality interaction and the development of new client relationships.