Thomson Reuters

Custom exhibition stand

custom exhibition stand

When Thomson Reuters wanted to raise its profile at a major European exhibition, we devised a concept that proved irresistible to attendees and encouraged repeat visits to the stand.

Challenge

The brief involved helping Thomson Reuters showcase its range of trading products at EuroFinance – a leading international conference for CFOs and professionals in the treasury and cash management space. Focused on attracting the attention of senior level decision-makers, the exhibition stand had to maximise the existing event space and boost engagement.

Solution

We travelled to Budapest to ensure that the unique stand was built to the correct specifications. Raised strategically to a height of 4m, the booth towered above those of other exhibitors, allowing Thomson Reuters to attract attention in a relatively small space.custom exhibition standWe also made use of the bright orange tones in our client’s logo to increase the visibility of the custom exhibition stand and complement the brand.

As well as two multi-purpose product demonstration areas – which could be transformed into a wine and cheese refreshment area at the end of the day – the stand featured an electronic ‘strike-a-light’-style game, featuring the slogan ‘Own the challenge. Win a prize.’custom exhibition stand

By tapping into the competitive nature of visitors, this two-player game created a visual spectacle that drew crowds to the booth and generated a talking point for EuroFinance delegates. It also included a magnetic leaderboard, regularly updated with the highest scores by the Thomson Reuters team.

The space was virtually irresistible to EuroFinance attendees. The custom exhibition stand encouraged people to return to the booth multiple times, generating a significant return on investment for Thomson Reuters thanks to the high quality interaction and development of new client relationships.

Electricity North West

Custom exhibition stand design

custom exhibition stand design

Their first time hosting this event, our client wanted to maximise their prime position in the hall, and be able to easily alter the design for future use. We produced a stand that radiates a sense of welcome and collaboration, and helped our client thread their story over time.

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University of Northampton

Visitor centre design

visitor centre design

We are an experiential agency that uncovers the true potential of your building interiors. To promote the University of Northampton's new Waterside campus, we created an impressive and engaging Visitor Centre design for students and staff.

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Sage

Interactive exhibition stand

Interactive exhibition stand

An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.

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