Dematic

Infographic newsletter

Infographic newsletterAn infographic newsletter that fosters openness and collaboration between marketing and sales teams internally, month after month.

Background

Dematic designs, builds, implements and supports intelligent automated system solutions for distribution environments, warehouses and manufacturing facilities. The company’s operations and success are underpinned by four corporate values that provide a guide for customers, suppliers and employees: Integrity, Courage, Excellence and Collaboration.

Challenge

In the spirit of openness and collaboration between internal teams, our client tasked us with bringing to life the company’s Northern Europe marketing team’s efforts with a highly visual, informative and interesting infographic design that they could share with sales teams. As well as providing a snapshot of promotional activities already executed and detail on campaign results, the infographic newsletter would also need to help communicate activities in the pipeline.

Infographic newsletter

Solution

Taking into consideration that the infographic newsletter would be distributed as a monthly email release, we built a template to keep costs, build and deployment timescales down. The template format also helped guarantee maximum audience engagement: instantly recognisable, recipients are able to focus on the content instead of a new design approach every month.

Infographic newsletterInfographic newsletter

The infographic newsletter relies on a rigorous structure and limited word count for each of the different sections to offer an appealing reading experience for the audience.

“Thanks so much, the email newsletter looks great.

I appreciate all of your hard work and support.”

Dematic, Marketing Manager

We built the infographic newsletter in a way that allowed our client to split it up into bite-size information cards that could be added to PowerPoint presentations or used as standalone social media assets.

Infographic newsletter Infographic newsletter

The newsletter includes an element of interactivity with links to live online content that maximises employee engagement.

Infographic newsletter

AstraZeneca

Project infographic design

Project infographic design

To maximise awareness of an ambitious initiative, we created a project infographic that strikes the perfect balance between engaging visuals and factual information.

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HRonline

HR infographic design

HR Infographic design

Employee absenteeism is costly for growing businesses. As a design agency with over 20 years' experience, we helped HRonline demonstrate the scope of the problem with a bold and playful infographic that informed HR managers and increased engagement with their sales team.

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AstraZeneca

Email newsletter design

Email newsletter design

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

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