Infographic newsletter

An infographic newsletter designed to promote transparency and collaboration between marketing and sales teams, ensuring ongoing engagement month after month.

Background

Dematic designs, develops, implements and supports intelligent automated system solutions for warehouses, distribution environments and manufacturing facilities. The company’s success and operations are driven by four core corporate values – Integrity, Courage, Excellence, and Collaboration – which serve as guiding principles for employees, customers and suppliers alike.

Challenge

To foster openness and collaboration between internal teams, our client tasked us with creating a highly visual and engaging infographic design that would showcase the efforts of the Northern Europe marketing team. Designed to be shared with sales teams, the infographic newsletter needed to provide a clear snapshot of promotional activities, along with detailed campaign results. The newsletter also had to effectively communicate upcoming initiatives, ensuring that all teams remained informed and aligned.

Solution

Since the infographic email newsletter would be distributed as a monthly release, we decided to create a customisable template to streamline costs, development and deployment timelines. This approach allowed for efficiency in production while ensuring that each edition could be easily updated with new content without requiring a redesign.

Beyond practical benefits, the template format also played a key role in boosting audience engagement. By maintaining a consistent layout and visual identity, recipients could quickly recognise and navigate the newsletter, allowing them to focus on the content itself rather than adjusting to a different design each month. This familiarity helped reinforce engagement, making it easier for internal teams to absorb important updates and stay aligned with marketing and sales activities.

We built the infographic newsletter design around a rigorous layout structure, ensuring that information was clear, organised and visually engaging. To create an appealing and memorable reading experience, we carefully structured each section with a concise word count. This approach made it easier for recipients to scan, absorb and retain important updates at a glance.

To enhance flexibility and usability, we designed the newsletter so that our client could repurpose its content across multiple platforms. Each section could be extracted and reformatted into bite-size information cards, making them ideal for inclusion in PowerPoint presentations, where sales and marketing teams could use them to support internal discussions and strategy meetings.

Additionally, we formatted these modular content blocks for standalone use in social media campaigns, extending the reach of key insights beyond email distribution.

We designed the email newsletter was designed to be more than just a static update: it incorporated an interactive element with embedded links to live online content, encouraging deeper engagement from employees. This interactive approach also allowed teams to explore content at their own pace and dive into additional insights when needed. This strategy not only stretched the reach of the content but also reinforced a culture of openness, collaboration and real-time accessibility within the organisation.

“Thank you so much, the email newsletter looks great. I really appreciate all of your hard work and support.”

Dematic, Marketing Manager