Human brains are primed to absorb information visually. Not only do we process images faster than text, concepts communicated to us through pictures tend to stay with us longer than anything we’ve read or heard. This makes infographics an extremely effective way to spread key messages or make complex ideas easier to understand.
Infographics turn your data into a visual story that audiences can immediately comprehend. Through clever design, we use layout, colours, illustration and typography to make your information memorable, shareable and engaging – helping audiences get the gist of your message and identifying important patterns and concepts.
As a widely used tool in research, media and corporate communications, the Parker Design team uses a range of infographic design techniques to effectively visualise your data. We’ve successfully developed infographics, ranging from scientific data to healthcare trends, to solve complex communication problems for clients in a range of sectors.
We can create your infographic from scratch, using experienced copywriters and designers to build a compelling story from your raw data, or work with your communications team to build visual solutions that align with your existing key messages.