We designed a memorable internal communications infographic to demonstrate the value of our client’s internal IT team and engage the global workforce.
A major goal for any business is to communicate, timely and effectively, the value that internal departments contribute to their colleagues, and the company as a whole. This is often a challenge for global companies due to their size and the geographical spread of the various teams.
Our client wanted to celebrate the efforts of their IT team, feeling that there wasn’t enough understanding of the contributions they make to the company and what areas they managed for other teams.
Our client provided us with large quantities of data that we helped them distil into the most relevant information – we produced an infographic that turned quantitative data into a positive and engaging story.
The overall structure of the internal communications infographic is inspired by the concept of interconnectivity.
Applying the corporate brand colours to icons and fonts, dotted lines and connectors signify the relationships between the different services the team offers, as well as reflecting the connections between different departments.
A large font size makes key data easy to understand and helps emphasise the overall impact of the team’s efforts.
Strong and colourful icons help the audience grasp the number of people, locations and devices under the watchful eye of the Infrastructure Services team.
The design was applied to posters strategically placed around all of our client’s UK offices, and the positive response from different teams was felt immediately.
Our client, and the teams the infographic was aimed at, strongly felt that we had brought the message to life with the simple and clean internal communications infographic. A team whose efforts usually stay in the background had now been brought into the fore for everyone to see and appreciate.