“A picture is worth a thousand words” – and that’s because the human brain is wired to better process and retain information more quickly if that information reaches us in visual form as opposed to verbally.
Not only are we better at digesting messages conveyed by images, the rise in social media usage in the last few years and on-demand content – all predominantly image-based initially – means that audiences are more used to a wide range of forms of visual storytelling, and expect messages to rely on a highly visual element. And they may even be disappointed if visuals don’t complement words, since images resonate more deeply; it’s in our nature.
We can help you build your visual narrative maximising the power of a wide range of visual media to capture your audience’s imagination: infographics, animation, video, photography, illustration, graphics, icons…
No matter what your story is, often the way you tell that story will determine what reaction it receives, and relying on visual storytelling to speak to your audience will create emotional connections which purely verbal communication simply cannot achieve. Visual storytelling is exciting, dynamic, it brings your message to life, will boost your brand and credibility, and can even help you get more leads.