AstraZeneca

Process infographic

process infographic design

This process infographic design helped AstraZeneca communicate the complexity of paths to new medicines in a highly engaging way.

Background

Infographics provide a very effective platform to convey a lot of information in a small area. And specifically in the Healthcare field, infographics are extremely powerful tools for communicating complex processes and ideas quickly and simply – infographics let you tell a coherent and compelling story that stays in the minds of audiences and encourages them to share it.

Challenge

AstraZeneca asked us to produce a process infographic design that would help them communicate the path to a new medicine process.

Solution

Thanks to the highly visual nature of infographics, we were able to make the information accessible to a wide range of audiences. The use of icons carries the weight of the message being communicated in a simple yet impactful way. Minimal use of colour helps audiences focus their attention on different areas without distracting them from the information.
process infographic design

The process infographic design proved extremely useful in promoting a better understanding of important issues in a short space of time, and helped our client get across their expertise in Healthcare. This in turn had a positive impact on triggering the desired reaction in the target audience.

Have a look at other examples of effective use of infographic design.

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SPXFLOW

Organisational strategy infographic

infographic design

A global supplier of highly specialised engineered solutions approached us to help them articulate the strategy for one of their divisions. We created a motivational infographic that contributed to increased levels of employee engagement.

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HRonline

HR infographic design

HR Infographic design

Employee absenteeism is costly for growing businesses. As a design agency with over 20 years' experience, we helped HRonline demonstrate the scope of the problem with a bold and playful infographic that informed HR managers and increased engagement with their sales team.

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Deloitte

Internal communications infographic

internal communications infographic

Deloitte asked our content creation team to develop a high impact piece that would help them reinforce employee engagement and communications around their infrastructure services team in the UK. We produced an internal communications infographic that turned data into a positive and engaging story.

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