SPXFLOW

Employee engagement animation

An employee engagement animation that inspires a sense of unity amongst a diverse global team, in a fun and memorable way.

Background

SPXFLOW, a leader in the manufacturing sector, employs over 8,000 staff in 35 countries. Such a sizeable operation is mainly due to expansion through acquisition, resulting in a very diverse workforce.

Diversity can offer many benefits to an organisation, although it can also trigger the need to instil a sense of unity and common purpose within employees. And that’s where video animation can be one of the most effective ways to engage staff and motivate them to work together.

Challenge

Our client needed us to come up with creative ways of communicating with employees, to help bring everyone together as one global team, energise staff and encourage them to collaborate across borders, whether geographical or related to a role. The chosen vehicle was an employee engagement animation.

Solution

We created an animation filled with fun and colourful action. A tongue-in-cheek TV gameshow was the perfect vehicle to communicate the message.Employee engagement animation

In the “SPXFLOW Show”, employees from the three global regions our client operates in are represented as contestants, and a friendly and very enthusiastic host adds to the fun of the employee engagement animation.Employee engagement animationEmployee engagement animation

The format – instantly recognisable across all cultures and locations – allowed us to create a lasting impression in the audience, who feel immediately relaxed and receptive to the message.Employee engagement animation

The employee engagement animation opens with the internal brand identity we had previously created for our client: a fingerprint. This visual device conveys the idea that every employee makes a personal and unique mark in the company’s common goal.Employee engagement animation

As one of the gameshow challenges, contestants are shown putting together pieces of a puzzle, initially by themselves.Employee engagement animation

It’s only when everyone works together as a team that the puzzle takes the shape of a fingerprint, reinforcing the message that unity and teamwork are required to make a mark and achieve results.Employee engagement animation

Highlights

  • The employee engagement animation also acts as a playful learning tool, with corporate topics being presented as multiple choice questions in another gameshow challenge.
  • We storyboarded the video and sourced voiceover artists from the regions represented to help the animation resonate with the global audience.
  • We managed the production of subtitles for the animation in 7 languages.

Looking for help with your project?

Feel free to give us a call to start a conversation, our doors are always open.

Related projects

Based on the concept of inviting someone you know to join you at something special, +1 was an award-winning global employee referral campaign to increase engagement in AstraZeneca’s Global Employee…
Employee engagement animation

AstraZeneca

Global employee referral campaign
A fresh take on interactive website design, with a custom finance calculator developed to drive enquiries.
Employee engagement animation

Heat Pump Life

Interactive website design
'Out with the old, in with the new' – To encourage staff to fully embrace a new corporate-wide initiative, we produced a colourful employee engagement video animation that demonstrates the strength…
Employee engagement video animation

Employee engagement video animation

AstraZeneca
Three highly detailed cityscapes and a focus on presenting our client as a forward-thinking expert in their field made a success of this promotional animation.
Video production agency, motion graphics agency

Promotional animation

Glazing Refurbishment