We produced an effective pharmaceutical infographic video that helped AstraZeneca generate awareness of their type 2 diabetes drug.
As part of AstraZeneca’s BrandWISE awareness campaign, Parker Design were asked to produce a short pharmaceutical infographic video about the type 2 diabetes drug Onglyza™. The final video piece would be displayed on large plasma screens across AstraZeneca UK sites.
An existing infographics style had already been developed for use on pop-up exhibition stands and this was the basis for developing the storyboard. The graphical style and colour palette needed to be in keeping with the brand guidelines whilst ensuring the animation was punchy and clear at communicating the message.
With the storyboard and script signed off, we set to work transforming the stills onto animated scenes, timed to the accompanying voiceover.