Pharmaceutical infographic video

We produced an effective pharmaceutical infographic video that helped AstraZeneca generate awareness of their type 2 diabetes drug.


Humans process visual information 60,000 times faster than verbal messages. That’s why the use of infographics can be a key factor to guarantee the effectiveness of your communications – internal or external – as they let audiences understand complex messages far quicker than other communication methods.


As part of AstraZeneca’s BrandWISE awareness campaign, Parker Design were asked to produce a short pharmaceutical infographic video about the type 2 diabetes drug Onglyza™. The final video piece would be displayed on large plasma screens across AstraZeneca UK sites. The graphical style and colour palette needed to be in keeping with the brand guidelines whilst ensuring the animation was punchy and clear at communicating the message.


An existing infographics style had already been developed for use on pop-up exhibition stands, so we took this as the basis for developing the storyboard. The video relies on a style rooted in simplicity and clarity to maximise understanding.

With the storyboard and script signed off, we set to work transforming the stills onto animated scenes, timed to the accompanying voiceover.


Have a look at other examples of highly effective infographics.


Brand awareness video animation

brand awareness video animation

This simple yet effective piece created by our motion graphics and infographic design teams helped DAI increase brand awareness at the IMHX exhibition. The high-quality animation helped the company connect with over 20,000 logistics professionals at the event.


N8 Research Partnership

Animated video production

Animated video production

We used motion graphics and engaging infographic design to help N8 highlight the findings of their economic impact report. The effective animation made key data memorable and easy for viewers to understand.


The Shipowners’ Club

Interactive infographic design

Interactive infographic design

Proud of their past and excited for their future, The Shipowners’ Club asked Parker Design to help them commemorate 160 years in business. We created an interactive infographic that celebrated their achievements and encouraged their customers to engage.