Sage

Mail shot design

Direct Mail

This personalised mail shot design helped Sage generate brand awareness and ultimately had a positive impact on sales figures.

Background

With greater accuracy and impact than other marketing and advertising methods, direct mail is still an extremely popular way of communicating sales messages.

Challenge

Sage came to us to help them produce a mail shot design with the aim of generating sales and raise awareness to existing customers whilst also generating interest from new target audiences.

Solution

With extensive experience in direct marketing, we carefully planned the campaign to establish the right message and design style so that it would generate a high response rate. Clear, targeted and suitable calls to action played a crucial part in this. For this New Year (Tax) Resolutions campaign, we included the added feature of personalising each print to the recipient, a method proven to achieve increased response levels.

With endless possibilities for format when it comes to mail shot design, our design team took into account all aspects, including design and print costs, bespoke shape cutting and send costs (quantity, quality, size, location, recipient demographics). We also took the time to discuss the required outcomes of the mail shot design with our client to help them establish a suitable spend budget compared to the return on investment projected.

Have a look at other examples of successful direct mail campaigns.

ConvaTec

Healthcare direct mail

Inspired by the wide range of product options available, this healthcare direct mail pack is driven by the concept of flexibility, both from a design and format perspective.

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Kingspan

Direct mail campaign

Direct mail campaign

We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.

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HRonline

Web key direct mail

Web key direct mail

To maximise exposure and generate high response rates, we developed a distinctive and engaging web key direct mail campaign that perfectly transmits our client's passion for doing things differently.

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