To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client’s cloud-based software solutions.
Sage One was conceived by our client to empower the UK’s small businesses. Sage One is an online, cloud-based, accounting solution that provides everything needed to take care of business. It frees companies from the burdens of heavy admin thanks to user-friendly features that help lighten the workload and lets teams work with real-time data, wherever they are.
Sage asked to design a suite of promotional collateral that would encourage accountants to promote the cloud-based solution to end users.
To help accountants market directly to their customers, we designed a range of brochures, posters and POS materials that make an impact straight away. The clean and uncluttered design exudes personality thanks to clever use of Sage’s brand colours, playful icons, and enticing headlines that help sum up product benefits.
An attractive box houses materials and creates intrigue, providing a useful kit that could be easily handed out by Sage to engage prospective customers and drive sales.
We also delivered an augmented reality app with targeted content to strategically reinforce key product messages.