Thomson Reuters

Integrated marketing campaign

integrated marketing campaign

By playing with the concepts of risk and transparency, this integrated marketing campaign effectively demonstrates the importance of protecting businesses by knowing ‘what lies beneath’ the surface.

Background

Emerging markets and technological advances have significantly changed the financial landscape, increasing risk for companies in the face of new financial regulations. With a wide range of risk management solutions available to support growing businesses, Thomson Reuters wanted to raise awareness about their products and services in a way that would easily communicate the value of their offering.

Challenge

To develop an integrated marketing campaign that helped B2B customers understand the potential damage that the lack of transparency could cause their business. Risk management and compliance can often be complex areas for a company to address, but by making the issue easy for customers to understand, we could position our client as a resource who could make potential financial risks easier to navigate.

Solution

Building our integrated marketing campaign around the concept of “what lies beneath”, our creative team used the visual analogy of an iceberg to communicate the idea of unseen risks in trading and business relationships. This distinctive image became central for both the print and digital elements of the campaign.

integrated marketing campaign

For trade shows and industry events, we designed scratch cards which could be handed out by sales teams. This solution made it easy to entice potential clients into the event space for a chance to win a prize, while facilitating conversations. It was also a fun and visually interesting way to reinforce the idea that our client specialises in helping uncover hidden potential risks.integrated marketing campaign

Beneath the scratchable surface, attendees could uncover whether they had won a prize. For those who were not winners, we also made it possible for players to return the card to the sales team with their contact information for a second chance to win – a useful opportunity for data collection that also encouraged engagement with our client’s sales team.integrated marketing campaign

As well as the scratch card, the integrated marketing campaign included event collateral that pointed visitors to a product website with useful tools and resources. Leveraging our experience in UX design, our creative and digital teams created visuals that enhanced the website homepage to improve the user experience.

The original iceberg visual was extended to initially obscure, and then reveal, the hidden risks of navigating business challenges when visitors hovered over the screen. The page then linked users to their concern area, segmenting the sales leads to help tailor and support conversion.integrated marketing campaign

We also produced a number of digital assets for a look book built in Oracle Eloqua, and an encapsulated microsite, giving people the option to explore the client’s Know Your Customer (KYC) initiative. Overall, the campaign was well received, both on and offline, helping to generate interest among potential customers and making our client’s key proposition easier to articulate.

Four Seasons Health Care

Internal communications campaign

internal communications campaign

How do you remind 16,000 employees across over 250 locations of the importance of GDPR? With an internal communications campaign that creates impact without shock, is colourful, fun and yet professional, and at all times focused on achieving compliance with zero exceptions.

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Kingspan

Direct mail campaign

Direct mail campaign

We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.

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Thomson Reuters

Multi-channel marketing campaign

Multi-channel marketing campaign

We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.

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