Aiming to increase brand recognition among customers, Talk Internet approached us to develop a bespoke logo and B2B brand strategy.
With more than half of all UK businesses using cloud computing – and adoption rates continuing to climb – we needed to help our client establish its brand identity and capture a larger share of the lucrative B2B cloud services market.
Our team found that the rising demand for cloud-based business solutions had created a highly competitive environment for UK software as a service (SaaS) and infrastructure as a service (IaaS) providers. Although Talk Internet offered a solid range of affordable B2B services, it had little brand recognition among potential customers. The company also lacked a user-friendly web presence to support sales teams or provide information to interested businesses. This caused companies to miss out on opportunities, despite the quality of customer service and product offering.
The B2B brand strategy dictated that Talk Internet’s identity should convey energy, as well as strength and reliability, to differentiate it from other companies. In addition, the company wanted to communicate a focus on service excellence, so ensuring the design was engaging and personable was key.
To increase recognition of the brand, we developed a range of logo concepts that while corporate and professional, also retained a customer-friendly feel. The final logo design is clean and bold, helping establish a brand that B2B customers would recognise and identify with as a company they could trust.
The shades of blue and green selected also provided Talk Internet with the flexibility to roll out their brand design across a wide range of media.
To extend this corporate, and yet customer-friendly feel online, we designed and developed a clean website for the client with the same bold colour palette.
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Our digital team also paid careful attention to the site’s typography, and how the data tables were styled, to ensure that all product information was displayed in an uncluttered way.
As part of the overall B2B brand strategy, we also felt it was important to deliver a corporate identity that was engaging and visually appealing, but also supported by a website that helped push the company’s value propositions. As a result, we mixed photography with icon-based illustrations and strong typography in the hero banners to portray the company’s key product messages and calls to action.
We developed a B2B brand strategy that was effective, helped boost the company’s recognition and provided an online resource with content and promotions tools that were flexible and easy to maintain.
Our solutions helped Talk Internet increase market share, and we continued to implement the brand design into a variety of materials, including stationery and internal documents.