Trade show exhibition stand

Trade show exhibition standA trade show exhibition stand that combines striking design and functionality to effectively showcase a wide range of products.


Sony wanted to demonstrate an extensive collection of rack-mounted audio equipment together with a large mixing desk. All equipment would have to be connected in order to demo properly, so a speaker system needed to be integrated into the design. Sony also wanted visitors to be able to see the backs of the rack-mounted equipment to see how they were connected, as well as the fronts – whilst at the same time keeping the booth clear of any trailing wires.

Needing to combine making an impact in the exhibition hall with functionality, the design of the stand needed to be carefully considered.


To meet both goals we designed a stunning 4m high hexagonal tower, finished in polished stainless steel and contrasting matt gunmetal grey. Each of the faces of the hexagon were designed to accommodate a bank of rack-mounted equipment. Apertures were pre-cut in the workshop, allowing the Sony team to turn up at the booth just before the show, simply slot the audio equipment in from behind and connect everything up.

We built in a lockable door into one of the faces of the hexagonal tower to enable Sony staff to secure the audio equipment and, when necessary, give access to visitors to see the ‘business end’ of the equipment. We capped the top of the tower off to give added visual impact and to allow us to integrate spot lighting and the speaker system required to demo the equipment.

“Creative, reliable and knowledgeable, Parker Design consistently produce quality solutions to any brief we put their way, be it for brochures, ad campaigns, websites or exhibitions.

They provide an excellent all round service and I can always rely on them to deliver on time, against the tightest of deadlines.”

The large mixing desk was countersunk into a striking desk unit in the foreground of the exhibition stand, designed and finished in matching stainless steel and gunmetal grey. The entire trade show exhibition stand was built on a raised platform allowing space underneath for all the wiring to run between the mixing desk and the rack-mounted equipment, safely and out of sight.

The exhibition stand was finished off with striking branding, using cut vinyl lettering applied to the walls either side of the audio equipment, explaining the technical detail for each piece, and large cut-out stainless steel letters spelling out the Sony brand.


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