Sage

Financial marketing campaign

We created a financial marketing campaign that helped Sage regain a leading market position for their integrated accounting software, thanks to an uplift in click-through rates and online engagement.

Background

Regaining a market leading position can often be as difficult as reaching the top spot in the first place. Sage had identified a barrier – that their desktop practice solution can be too complex for accountants, with too many features they pay for but don’t use.

Challenge

Our brief was to help Sage, who support millions of businesses worldwide with solutions in integrated accounting, payroll and payment systems, reclaim the top position. Our campaign had to help them promote a new product created to get them there: Compliance Online.

Sage’s new cloud-based product is a suite of compliance solutions, services and education programmes that support their practices and enables seamless collaboration between Sage and their clients. It saves time and money, and increases customer satisfaction: customers can switch to a cheaper product with exactly the level of productivity they want. They can purchase what software they need, or bundle different options together for a full package, offering efficiency and collaboration.

Solution

We applied the product’s simplicity and efficiency to our creative solution: the use of imagery showing a selection of simple business shirts, available in a variety of colours to suit different needs, perfectly encapsulates the product’s USP.Financial marketing campaignFinancial marketing campaign

We created a variety of online and offline assets for the financial marketing campaign: newsletter, social updates, new web page, direct mail, digital ads, banners, video, brochure and email. Emails were designed and created to be compatible with Sage’s email platform, Eloqua.

The financial marketing campaign was very well received internally and externally. Although results haven’t yet matured, figures so far are encouraging with uplifts in click-through rate to landing page, video views, and document downloads, as well as purchases through contact with new business team and via the e-shop.

Thomson Reuters

Customer retention marketing

Customer retention marketing

1704% increase in views; 7 million impressions from email and social media; 100% click-through rate – We supported our client in devising a customer retention marketing campaign that created real difference, putting customers first ahead of product, and helping improve customer retention rates.

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Thomson Reuters

Integrated marketing campaign

integrated marketing campaign

Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.

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Thomson Reuters

Multi-channel marketing campaign

Multi-channel marketing campaign

We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.

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