AstraZeneca

Private social network

private social network

A cost-effective private social network that drives employee engagement and encourages top performers to share best practices.

Background

AstraZeneca, a leader in the pharmaceutical industry, asked Parker Design to create a private social network that would drive engagement and encourage their top performers to share best practices. The client recognised that increasing performance within their sales force required a solution that would enable teams from different regions to interact and allow information exchange within a closed system.

Challenge

Sales teams working in the medical and pharmaceutical industry face circumstances that are unique to their field. In addition to selling scientifically advanced products to physicians and other highly specialised healthcare professionals, they also have strict regulations on how products can be marketed. This makes their job more difficult and limits what information can be discussed about products publicly.

Solution

We responded with a cost-effective solution that was launched at the company’s global Sales Academy event. Using an off-the-shelf app product as a base – to help the client minimise costs – we adapted the technology to provide a secure environment where sales professionals could interact, share ideas and collaborate on ways to solve challenges in their key markets.Private social network

Users could easily download the app on their mobile devices, allowing them to access the Sales Academy agenda, chat in community forums and message other attendees privately.Private social network

The client had full control over the social network and could add or restrict access to content, even after the app had been downloaded.

Event organisers could also push notifications to the entire community, to remind event attendees about an upcoming speaking session or workshop, or send messages to specific individuals – such as attendees from offices in Asia or Latin America – with messages in their preferred language.Private social network

Sophisticated analytics allowed our client’s internal communications team to monitor who was using the system and their level of engagement, providing opportunities to tailor the experience to meet the needs of specific users.Private social network

Result

The app allowed our client to maintain confidentiality and control over the information, while providing an environment where sales professionals were free to mentor one another, share solutions and provide honest feedback.

The private social network has been so effective in encouraging internal engagement that it is being rolled out for use with other product teams and internal initiatives.

Thomson Reuters

Integrated marketing campaign

integrated marketing campaign

Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.

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GSK

Employee engagement web app

Employee engagement web app

GSK needed a digital agency to help them raise awareness of meningitis amongst employees. Our web development team devised an interactive and user-friendly web app where staff could share stories. The new tool was a success and significantly increased employee engagement levels.

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Sage

Exhibition content hub

Exhibition content hub

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

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