A medical flyer design that is strong in its simplicity, and achieved an encouraging number of applications for two research programmes.

Background

Backed by over 100 years of scientific expertise, Daiichi Sankyo is a worldwide leader in the pharmaceutical industry with its origins in Japan. In an effort to continually improve the lives of patients, the company invests in medical research programmes designed to not only provide innovation and expertise in over 20 countries worldwide, but also to attract interest from the most talented and ambitious scientific minds worldwide.

Challenge

We were briefed by our client to produce a medical flyer design that would immediately appeal to ambitious medical professionals who are committed to making a difference. The aim of the campaign was to achieve the highest number of quality applications to the company’s latest research programmes.

Solution

For these leaflets, our design approach is based on simplicity, and nods at how much healthcare professionals can help achieve through the research programmes offered by our client.

Strategic use of colour in the medical flyer design helps add prominence to calls to action and the structure of the programmes, and it also serves to appeal to the audience’s imagination by evoking the endless possibilities of what can be achieved.

We designed a set of uncomplicated icons which, together with high quality professional photography and a set of strong visuals help motivate the audience and encourage them to go ahead and proceed with applying for the programmes.

To ensure a visually consistent audience journey across all campaign touchpoints, the medical flyer design was also carried through to a set of posters that further support the launch of both programmes.