With this animated internet banner for Ocean Spray Ingredient Technology Group’s Cranberry Concentrate Auction, we found a fun way of bringing the idea of the auction to life.
Animated internet banners are a great way of promoting your product or service to your online audience. Working within the given internet banner dimensions, we filled the first screen of the animated banner with solid red to represent a full glass of Cranberry Concentrate. We then created a simple yet effective wave effect and simulated the level of the concentrate dropping down through the banner until it was empty. As the levels dropped the infamous auctioneer’s phrase drops in, ‘Going once’, Going Twice’, ‘Sold’.
The final screen of the animated internet banner shows the contact details to register for the auction, together with the Ocean Spray branding. A simple, fun and effective way of advertising online.