The health and beauty market is worth over £17 billion in the UK alone. With an increasing number of companies seeking to gain a foothold, brand differentiation is a key to success in this competitive sector.
Nuriss Skincare and Wellness – a respected skincare treatment centre in London – approached Parker Design to develop a variety of beauty marketing collateral to showcase its unique products and services. Looking for a clean and sophisticated design, the company wanted to stand out from competitors and emphasise its commitment to patient health and wellbeing.
To address the brief, we created a series of innovative design concepts that highlighted the brand as a trusted skincare clinic. A vibrant aqua blue was selected for the main colour palette by our designers to perfectly complement the silver tones of the existing logo.
We developed a feature curve for the beauty marketing collateral, which appeared on everything from the appointment folders and treatment cards to patient record covers. This detail created consistency among the materials and gave them a unique look that effectively introduced clients to the clinic’s services.
Our designers also selected a range of photography that customers could identify with and suited the beauty marketing collateral’s fresh, modern look. These images featured healthy, athletic individuals, complementing our client’s focus on the wellbeing of their patients and strengthening their position in the health and beauty market.
In addition to creating a one-of-a-kind design that reflected the client’s brand, we wanted to ensure that the materials could be used as a versatile marketing tool. The appealing folders can be customised with treatment cards and information to fit the needs of individual patients, or used as an information pack for beauty exhibitions.
Parker Design oversaw every stage of the beauty marketing collateral’s production and worked with our dedicated print supplier to achieve the high-quality finish that the client desired. Over 10,000 folders and treatment cards were printed onto high quality stock with a gloss laminate cover to give the collateral increased weight and durability. Nuriss Skincare and Wellness was thrilled with the final product, as well as the attention to detail and creativity we provided throughout the design process.