Code Development Planners

Brand guidelines

Brand GuidelinesWe developed a set of bespoke, easy to digest, brand guidelines to be used internally, always keeping our client’s specific budget guidelines in mind.

A new and exciting enterprise – with a combined 50 years’ experience behind them – asked us to develop a new set of brand guidelines. Our client – Code – are development planners. Through their specialist and dynamic service they add value to private sector development and landowning clients. As lead consultants, they work collaboratively with planning authorities, consultees and other stakeholders, so all their internal and external communications must always be consistent and professional-looking.

We developed a set of bespoke identity assets to be used internally. Always keeping our client’s specific budget guidelines in mind, we made recommendations not only on layout and look and feel, but also on length of the document, as this would contribute to keeping it within budget.

The guidelines we produced are an easy to digest and cost-effective 10-page document, which everyone in the company can refer to and apply to their communications.

Having already designed their new logo for our client, we were familiar with their brand and the company values it represents. Clean, clear and concise, the guidelines are uncluttered and have a technical look and feel that immediately helps position our client in their sector.

After designing their new logo and brand guidelines, we were also asked to develop marketing collateral for our client.

BrightHR

Branding strategy and development

Branding strategy

BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.

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AstraZeneca

Brand strategy and design

Brand strategy

As a branding agency that specialises in employee communications, employee engagement solutions and marketing strategy, we were asked to change perceptions of our client's IT department and to increase awareness amongst employees of the support services offered by the team.

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Hey Little Magpie

Online brand strategy

online brand strategy

Parker Design is a brand agency that excels at ecommerce development. Having outgrown its original name and logo, Sarah's Cards Ltd. asked us to develop an online brand strategy to re-launch its identity and establish a profitable online presence.

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