We developed a set of bespoke, easy to digest, brand guidelines to be used internally, always keeping our client’s specific budget guidelines in mind.
Background
Through their specialist and dynamic service, Code Development Planners add value to private sector development and landowning clients. As lead consultants, they work collaboratively with planning authorities, consultees and other key stakeholders.
Challenge
To develop a new set of brand guidelines in order to guarantee visual quality and consistency on all their external and internal communications.
Solution
We developed a set of bespoke identity assets to be used internally. Always keeping our client’s specific budget in mind, we made recommendations not only on layout and look and feel, but also on length of the document, as this would contribute to keeping it within budget.
The guidelines we produced are an easy to digest and cost-effective 10-page document, which everyone in the company can refer to and apply to their communications.
Having already designed Code’s new logo, we were familiar with their brand and the company values it represents. Clean, clear and concise, the guidelines are uncluttered and have a technical look and feel that immediately helps position our client in their sector.
After designing their new logo and brand guidelines, we were also asked to develop marketing collateral for our client.
