United Utilities

Building site hoarding

Building site hoarding doesn’t have to be plain and uninspiring, so when we were asked to create hoarding boards for a United Utilities site in the Lake District, we came up with a unique alternative.

Background

Our client brings water to 3.2 million homes and 200,000 businesses throughout Merseyside, Greater Manchester, Cheshire, Cumbria and Lancashire. The impact on the local communities is clear, with the company managing a vast network of pumping stations, water pipes and sewers, reservoirs and treatment works across the North West.

United Utilities is aware that they have a profound influence on the social, economic and environmental wellbeing of the areas they serve, and they work hard to minimise any impact on the environment.

Challenge

Our client needed to maintain the safety and security of its worksite near Ennerdale Water – a small glacial lake in Cumbria – while reducing the company’s visual impact on the surrounding landscape, of stunning natural beauty.

Solution

Rather than use a traditional hoarding design to keep people informed, we developed a series of mirror-like aluminium panels, giving hikers and cyclists a chance to enjoy the lake’s unspoiled scenery.

The optical effect helped disguise the machinery while work progressed, and to provide local residents with information about the engineering site, we combined traditional signage bearing the slogan Reflecting Ennerdale’s Natural Beauty with the mirrored panels to enhance the installation.

Adding an element of fun and audience interaction, we included the hashtag #Ennerdaleselfie in the design and encouraged individuals to take selfies in front of the aluminium panels. These two campaign elements provided our client with two extra benefits which could not have been achieved with a more standard hoarding design.

Not only were people engaging with United Utilities on social media, the campaign helped raise awareness about the company’s work in the area and highlighted its efforts to complete projects in an environmentally-conscious way.

Local response to the mirrored building site hoarding was overwhelmingly positive. As well as the public’s increased social media engagement with the panels, the company received encouraging feedback from local residents, hikers and cyclists. As a result, United Utilities decided to use the aluminium panels at a second site in Keswick to help the company conceal temporary structures.

Cheshire East Council

Urban regeneration hoarding

Striking a balance between capturing the building's heritage and significance and also the energy of the new development, this urban regeneration hoarding turned the past into the future for local traders and residents.

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United Utilities

Construction hoarding design

Construction hoarding design

How do you make a building site site look appealing? With an infographic featuring an 8' tall pair of pink wellies and a 7' tall bright orange rubber duck – construction hoarding design that is fun and informative.

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United Utilities

Construction hoarding signs

Construction hoarding signs

After the success of a number of similar projects across Cumbria and Lancashire, the communications team at United Utilities asked Parker Design to work with them to produce another series of construction hoarding signs. This time they were to be used near Crosby Beach on Merseyside.

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