Company annual report design

With this company annual report design we helped launch our client’s new brand vision, values and strategic framework to customers and investors.

Background

Dee Valley Water supplies drinking water to domestic and business customers across North East Wales and North West Cheshire, and the report design had to focus on this year’s theme – vulnerable customers.

Challenge

Soon after our client’s rebrand, we were asked to produce an engaging company annual report design. As one of the first high profile pieces to showcase their new brand, the report had to help launch the company’s updated vision, values and strategic framework.

Following on from the annual report we created for them a year before, the new report would be a vital communication tool for key stakeholders.

Solution

Our report design strikes a balance between 108 pages of data-rich content with engaging imagery and copy that bring human impact to the surface.

To keep readers interested, we introduced different treatments for the wide range of imagery: hero images are shown in full colour, with smaller ones using duo tone to avoid distraction from the content around them.

This company report represents the first experience of the new brand for many of the audience. It includes new colourways and a new logo design, serving as a continuation of the previous year’s efforts to refresh the company image and communicate their ethos.

We added graphic elements such as curved lines that keep the content dynamic and help the reader with the flow of information by adding emphasis and focus.

We also managed the fulfilment on behalf of our client, mailing out to key stakeholders and shareholders in the UK and abroad. We produced online versions for our client’s website, as well as an abridged version of the report for internal use.

The uncoated stock we chose ties in with Dee Valley Water’s sustainability stance: it’s mindful of design and budget constraints, as well as audience expectations. We also ensured we didn’t use heavy stock, which adds to the user experience and keeps printing and mailing costs down.