Some of our clients like to do things differently – and for BrightHR it was important to help them create a company report design that demonstrated the effectiveness of their innovative and forward-thinking business approach.

Challenge

Specialising in online people management software, BrightHR’s approach is to create positive disruption in their industry with a solution that is not only fun, but also simple, user-friendly, and could be customised by users in an engaging way. This would be the first rollout of the new brand identity and strategy that we helped to create for BrightHR.

Solution

To send the right message to investors and communicate the strength of the company’s business proposition, we created a report design to make an immediate impression, while striking the right balance between playfulness and profitability.

We developed a visual approach to highlight the business plan and make it really stand out. The clean design and straightforward format made the information inviting and easy to comprehend. By partially concealing the cover image with a belly band, we also created a sense of intrigue, generating a desire in readers to find out more and interact with the design. Removing the belly band reveals the image of a smiling woman, fully engaged and having fun.

The company report is filled with BrightHR’s passion and energy from the inside out with a mixture of punchy brand colours, vibrant images and a friendly approachable font that allows even the most complex information to breathe.

With a photo shoot out of scope, we identified unique stock images from a variety of sources to give the piece the right visual appeal and convey the Brilliance that is essential to the company’s brand identity.

We also made effective use of moodles, a playful visual device we developed to highlight key concepts while also maintaining the friendly, innovative style that the company wanted to convey.

The company report design was well received, effectively communicating the company’s business objectives and proposed approach to the Board.