Corporate annual report design

High quality photography, playful illustrations and interesting layouts turned this corporate annual report design into a thought-provoking and engaging piece of collateral.

Background

Electricity North West – one of the 14 local power network operators in the country – provides power to almost 2.5m properties and businesses in the region. Employing over 1,600 people in the area, innovation and sustainable development of cities and countryside alike are at the heart of what our client does for their customers and shareholders.

Challenge

Electricity North West wanted their corporate annual report design to reach out to their audience in a way that embodied their future-thinking ethos, whilst acknowledging their heritage: they needed a fresh take on corporate report design.

Solution

We produced an effective report design that delivered so much more than just information – this key piece of communications makes for thought-provoking and engaging reading that the audience will want to share and discuss.

Electricity North West’s network covers a wide range of areas, from the deepest rural Cumbria to constantly growing urban and heavy industry hubs like Manchester, so our design incorporated those contrasting elements in a harmonious way.

A series of playful illustrations placed on a rural background showcase the interaction between the company and its customer base in those areas, and bring the company’s daily efforts to life. The fresh and contemporary colour palette evokes our client’s forward thinking nature, as well as the urban areas they support.

Information in the corporate annual report design is laid out in a way that allows copy to breathe so readers can absorb the information quickly and easily.

Use of high quality professional photography of the infrastructure and Electricity North West teams give the corporate annual report design an editorial feel that encourages the reader to turn to the next page.