Corporate insurance magazine

The title had already undergone a redesign before we became involved. Our role was to evolve it, strengthening the visual direction so it could respond more flexibly to changing content while remaining aligned with Britannia’s brand guidelines.

With three issues produced each year and a print run of approximately 2,500 copies per edition, consistency was key. Each issue needed to feel recognisable yet refreshed.

Claims adjusters and industry specialists authored most features alongside their primary roles, grounding the content in real cases and legislative developments. We shaped each issue so that technical insight remained accessible without losing its depth.

Most features ran across two-page spreads, establishing a steady rhythm throughout the magazine design and making technical information easier to absorb. We provided grammar and light-touch proofreading to ensure consistency and accuracy across both print and digital versions.

Although readership of the corporate insurance magazine design continued to grow online, we approached Crew Watch as a print-first publication. We structured spreads so important information stayed intact, allowing the same layout to function effectively in its digital replica.

We worked with Britannia’s brand typography and kept colour use controlled, creating pages that felt considered, but without feeling rigid. When topics turned more serious, illustration helped balance the layout and prevent the tone from becoming too stark.

Without access to commissioned photography, we curated imagery from stock libraries in close collaboration with the client, choosing visuals that felt credible and contextually right. To avoid the repetition that can be common in maritime imagery, we played with scale, cropping and orientation, balancing landscape vessel photography with portrait formats to introduce visual variety.

Crew Watch extended beyond English-speaking audiences. We also delivered Simplified and Traditional Chinese editions, and a Japanese version, maintaining layout integrity across languages through careful version control.

The result was a corporate insurance magazine that functioned as a practical working tool, supporting crews wherever they were deployed while strengthening Britannia’s position as a knowledgeable, reliable authority.