Digital anniversary report design

This sleek and sophisticated digital anniversary report design provides a user experience focused on audience engagement, encouraging readers to closely follow the journey the EITI has been on for the last 20 years.

Background

Commemorating 10 years since Senegal joined the EITI and 20 years since it was established, our client marked the historic occasion with a flagship conference in Dakar, Senegal’s capital. This was the first time the conference – held every three years – took place in Africa, where half of the EITI’s implementing countries are located.

The conference was the forum chosen to share the commemorative report we had designed, which was handed out to delegates attending the conference.

Challenge

We were also asked to produce a digital anniversary report design. The look and feel of the digital report would have to replicate the printed version for visual consistency, adapting some of the design features to a digital and interactive format. Our designer would also have to ensure that any interactivity features or animation effects didn’t distract or overwhelm readers and take the focus away from the content itself.

Solution

The digital anniversary report design, like the printed version we also produced, presents a canvas of blue tones and scattered dots, the visual identity created for EITI’s Global Conference – ‘Transparency in transition’. The dots, 57 in total, represent each of the EITI’s implementing countries gravitating towards a common centre.

Filled with statistics and data, the digital report provides a user experience that generates immediate audience engagement, encouraging readers to closely follow the journey the EITI has been on for the last 20 years. We were careful not to include too many visual distractions, resulting in a report where content flows in a sleek and sophisticated way.

Images and graphics add a visual dimension to a report filled with key facts about the EITI’s efforts to promote transparency in the management of natural resources.

In addition to designing the report in printed and digital formats, we also worked with our client to provide a full proofreading service.