Digital questionnaire

To generate interest in their divorce insurance product, ESL wanted a viral digital questionnaire. With over 32 years combined Flash experience Parker Design were on hand to make it happen.

The digital questionnaire is a Divorce Probability Calculator. The user is asked 20 questions about their life and relationship status and, using formulae primarily based on information gathered in face-to-face interviews with over 23,000 people and over 100 other publications, the calculator can predict the outcome of their marriage to within 87% accuracy.

The design was kept simple, sketchy characters, intended to be as inoffensive as possible. Because the calculator is supposed to be a bit of fun, although the subject is quite serious, we wanted bright, bold colours and fun imagery to keep the questionnaire light hearted.

Built in Flash, using Actionscript 3, the digital questionnaire consists of animated slides with multiple choice answers. The user is initially asked to confirm their gender: this switches the look of the following questionnaire in accordance with the response.

As the user clicks through the digital questionnaire, it registers a score against their answer. On completion of the questionnaire, the user is given their score and emailed a detailed prediction of their marital future based on that score.

Thomson Reuters

Web design and digital strategy

web design

Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.



Employee engagement animation

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Our content creation team used custom motion graphics to instil unity among SPXFLOW's global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW'S global locations.



Mobile app development

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AstraZeneca's Information Services department commissioned our web development team to produce a new Graduate Recruitment mobile app to extend their recruitment marketing across new digital channels.