ESL

Digital questionnaire

A simple yet impactful digital questionnaire that provides a detailed prediction of the audience’s marital future.

Challenge

To generate interest in their divorce insurance product, ESL needed our help developing a viral digital questionnaire.

Solution

The digital questionnaire is a Divorce Probability Calculator. The user is asked 20 questions about their life and relationship status and, using formulae primarily based on information gathered in face-to-face interviews with over 23,000 people and over 100 other publications, the calculator can predict the outcome of their marriage to within 87% accuracy.

The design was kept simple – sketchy characters, intended to be as inoffensive as possible. Because the calculator was supposed to be a bit of fun although the topic is quite important, we wanted bright, bold colours and fun imagery to keep the questionnaire light hearted.

Built using Actionscript 3, the questionnaire consists of animated slides with multiple choice answers. The user is initially asked to confirm their gender, which switches the look and feel of the following questions according to the response.

As the user clicks through the digital questionnaire, it registers a score against their answer. On completion of the questionnaire, the user is given their score and emailed a detailed prediction of their marital future based on that score.

Thomson Reuters

Web design and digital strategy

web design

Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.

x

The Shipowners’ Club

Interactive infographic design

Interactive infographic design

Proud of their past and excited for their future, The Shipowners’ Club asked Parker Design to help them commemorate 160 years in business. We created an interactive infographic that celebrated their achievements and encouraged their customers to engage.

x

AstraZeneca

Mobile app development

Mobile Phone App Development Cheshire UK

AstraZeneca's Information Services department commissioned our web development team to produce a new Graduate Recruitment mobile app to extend their recruitment marketing across new digital channels.

x