The UK Fuels Diesel Tracker fuel card offers corporate and fleet customers some of the lowest diesel prices. It also offers its customers one of the largest filling station and truck stop networks in the country with around 6500 sites.
In order to bring this unique product to market UK Fuels asked Parker Design to design an eye-catching direct marketing mailer. The concept includes a simple comparison chart which enabled the recipient to track their own fuel costs over a four-week period and compare it to the Diesel Tracker price.
The sign-up rate for the new fuel card exceeded all expectations and the campaign continued for a further 18 months – with the mailers being updated with current diesel prices and reprinted and mailed every month.